Design Matters

I just learned that the visionary Italian architect and designer Etore Sottsass died on January 1st of this year. He was 90 years old and active as a designer up until his death. He was a designer of true historic significance. His work embodied an emotion, inventive quality and sense of humor or wit that few will ever attain. One of his true classics the Olivetti Valentine typewriter , released on February 14th of 1969, is one of the most highly prized modern design collectibles of the century. Ettore also designed buildings, ceramics, glass, furniture, jewelry, office and lighting products. His role in establishing the memphis design movement during the 1980’s was a milestone in post-modern design.

David Hill

Being a major user of ThinkPad I am constantly looking for ways to keep mine up and running longer. I’m sure I am not alone in this quest. Extended batteries, fresh batteries, software settings, strategic placement of multiple AC adapters within the design center and my home all matter. I have also used AC/DC adapters to further extend my ability to power up in environments like cars and airplanes. Unfortunately , the category of AC/DC adapters has usually been secret code for thicker and heavier adapters. Not one of my favorite design attributes.

We just announced a very exciting AC/DC adapter that finally solves the size and weight dilemma. My team did the design for the adapter working closely with the engineers to solve packaging and thermal issues in addition to creating the overall aesthetic impression. The case is more form fitting that a spandex catsuit.

The complete kit is shown here.

The product weighs in at a scant 425 grams and measures an inspiring 15.5 millimeters thin. This is nearly half the thickness of our previous version. Amazing! The ribbed texture was created to add stiffness to a very thin wall plastic case, provide a nonslip surface and dissipate heat similar to a more traditional heat sink. It also looks nice.

I know this is top of mind so I’ll answer it now. It even fits in an envelope : )

An assortment of tips are included to match the adapter to your favorite notebook, as is a handsome carrying case. It can also be used to charge things like your cell phone or other handheld device. For those of you who are too impatient to wait, we offer a dual charging “Y” cable lets you charge two devices at once. Finally a solution that lets me travel with only one adapter. My life just got simpler.

David Hill

We just launched a exciting new line of consumer products under the Idea brand. The design for these was led by my good friend Yao. The IdeaPad notebooks feature a frameless display, face recognition security, unique media controls, a clever hinge design, and much more. I’ll have Yao write more about the design in the near future. I like the distinctive quality of the design and would love to get your reaction too.

Here is a collection of images showcasing the design:

David Hill